The beer, hoppy wheat with a mango treat, will be served during the surf theme festival in the dunes near Haarlem. Knowing that Surfana Festival, on avarage, has more female than male visitors, we wanted to reflect this in the label as well. The choice of colors and artist reflect the vibe of Surfana Festival and the fact that the beer is not overflowing in masculinity. This is designed to be a crowd pleasure and we believe that design will support that mission.
Father Futureback is a visual artist and illustrator living in The Hague. Father Futureback is also the lead singer of the Dutch noise band ‘Adolf Butler’, hosts his own radio show at Red Light Radio and has collaborated with Obey on his own clothing line.
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